In the world of obvious underwear endorsements, Nadal would be at the top of my list. If there could just be one underwear company that could fix that boy's wedgie, then I think we'd all breathe a sigh of relief.
What I'd forgotten about was that Mojo Underwear decided to have a crack at it. Their three minutes of fame, delivered by Koshie. A nice plug but it was never going to happen boys...
Saturday, January 10, 2009
Friday, January 9, 2009
A fresh pair
Saw this last year on Springwise - Diesel have tapped into the insight of the music festival goer by providing a "One hour Happy Shower" service for festival goers, with new fresh pairs of Diesel undies being given away for the fresh change.
Priceless and VERY smart.
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