Dav-import.

I love a good brand refresh as much as the next brand strategist. What I DON'T like is the lazy use of "so hot right now" celebrities (or recently championed sports stars) to launch a brand. Especially couples that are together (at the time).

Davenport had a good crack at this, sure. But tell me, WHEN ON EARTH are Eamon Sullivan and Stephanie Rice EVER going to wear a pair of undies with a massive amount of embroidery on the ass?!!



Ok, ok, I know it's a publicity stunt, but that's my problem here. It's a STUNT!! It's not real!!



As for the product, they've spent a heap of cash on the marketing and are still making shitty underwear imported from China. Lift your game please.