A Sean thing

To say I'm a fan of this brand would be an understatement. As a Brand Strategist I have the ability to be highly critical...and I usually am. But these guys have just killed it from the outset.



Every great brand has a story of conception. This is no different. Without Google searching I can tell you that Sean Ashby was sitting on the beach at Bondi (how Aussie is that?!!) and wondering why he couldn't buy the kind of swimwear he really wanted. With 20K he and buddy Guyon started this whole Aussiebum charade.




Since then I have silently watched this brand through website upgrades, new product innovations and new models. Total fan. As an Australian, I'm totally inspired when I can walk into a top London store and see Aussiebum lining the shelves.

Brotherly love.

Invested in these for my bro for Christmas. Steel's in green. CK are a lab of geniuses!



Just don't tell him that I've been photographing these things BEFORE giving them to him!

When I think of underwear...

I think of Mark Whalberg,


Rafael Nadal,


And our very own Pat Rafter.


Any of these that are not like the other one?!!
Who is missing an underwear endorsement here?!