And that's what it's all about

It was this image that made me realise I need a strategy for this blog. Of course! How could my branding brain be so careless!



This blog is NOT:
1. A collection of sexy images of boys in underwear
2. A jockstrap appreciation society (I can't STAND them)
3. A definitive female view on mens underwear (I'd say my perception is distorted somewhat)

This blog IS:
1. Comments and observations, based on brand, trends and design in mens underwear through the eyes of an Australian twenty-something female.

My interest lies in BRIEFS. Not jockstraps, G-strings or any other racy bits in between. I'm just too far out of the target market to have an informed opinion about all that!

Your PANTS are undone mate

When did leaving your pants wide open become cool? Why have Shultz Jeans decided that what lazy men really need is a bit of elastic (patent pending) across their jeans so that when they forget to do them up, they won't fall down?



Have I not been frequenting enough gay Babylon-style clubs? "It's the end of the belt as we know it" apparently. I think I missed something here. Maybe my female mind just doesn't get it...!



The token bit of hip gyrating in this promo video tells me that yes, my life as girl prohibits me from understanding this...

Rookie mistake.

I'm all for the natural look, but keep it away from the websites PLEASE! Teamm8! What were you thinking! I don't want to see pubic hair/ass hair on a pasty boy when I'm researching this stuff! Were ll the unnaturally hair-free tanned bodies unavailable that day!??

An inherent comfort factor

When I think of mens undies I think. COMFORT. As a female, I have been trying to crack the code for years that makes me inherently think that these delightful boy boxers could be such a pleasure to wear.

It comes as no surprise to me that Aussiebum have gotten on the comfort bandwagon and released a range of CottonSoft. Of course. Can't you just feel the cotton comfort already?!

Talkin 'bout a revolution

Stumbled across this one today. This shits me.

Some Swedish boys want to start an "underwear revolution". PLUS! To save all the hard work, they are calling for people to actually design these things FOR THEM!

I can just imagine the conversation at the bar:
Carl: Hey Martin! I want to be an underwear designer but I have no talent and no time!
Martin: Carl that's easy! Let's just set up a sexy looking website, call it the UNDERWEAR REVOLUTION and get people to submit their designs to us - hell! We'll even get them to make up the packaging!
Carl: Genius! Who needs original thought!

The comment of: "Why are there no high end underwear for men? Why isnt (sic) there any underwear for men with sex appeal?" is quite confusing. Have they not heard of Calvin Klein in Sweden? Armani?

Lazy.

What are you wearing?

This is outside the box. How about a daily (if not hourly) update on what brand of underwear you're wearing?!



The guy who runs Mens Underwear Blog has initiated his very own twitter site to inform his loyal readers of any underwear changes.

That's blog dedication.

A CK thought

So it's clear (to me at least) that Calvin Klein are market leaders in this department. As a brand, I think they are very strategic in positioning CK as a high end brand with versatility. You know an Emporio Armarni wanker when you see one. All those stylish little skater guys won't be wearing their D&G's on a Friday night, they'll be wearing their best Calvins.



So smart. I'm envious of the strategy!