Tuesday, August 25, 2009

Back in the 13th Century...



This is my friend the medieval enthusiast. He lives in Germany (as medieval enthusiasts tend to live) and he is currently giving me a detailed walkthrough of medieval underwear. They are made of linen and are surprisingly warm!

Tuesday, August 11, 2009

Happy Snap.



The date on this photo says 2006. It's concerning to me that in amidst the holiday happy snaps I have random photo's of magazines with mens underwear. Makes it a bit awkward when you put your photo collection on random view and show it to your mum. I believe the thought around this was "oh my god! the double band! Of course". Or something like that.

Saturday, August 8, 2009

Friday night undies

How I end up having random conversations with boys about underwear by campfires in Munich, I will never know. Even so, this conversation was a fruitful one.

These two young lads from Maine USA introduced me to their term "Friday night undies". Actually, they called them "underwear" with a thick American accent, but seeing as how this is an Aussie blog, UNDIES it will be.



These boys were a "standard Tommy Hilfiger by day" (not that I knew TH was standard), and "CK's for Friday night". Hence the term Friday Night Undies. I like the idea. I like that we all subconsciously have a pair of Friday night undies that we put off wearing until the end of the week just so "we can hope to get layed" (Brian, aged 21).

Sunday, August 2, 2009

No more tighty whities

This campaign deserves an honorable mention.



True to brand, Ginch Gonch have embarked on a worlwide mission to "promote, advance and support the cause against any and all forms of boring tighty whities, blah boxers and granny panties".

With street protests and guerrilla tactics, Ginch Gonch have taken their devil-would-care attitude and generated some hardcore publicity for this one.



A marvel-arse piece of marketing.

Not without David!

What would this blog be without a mention of Mr Beckham himself.



I always find celebrity underwear endorsements interesting. The fact that a brand can rest their entire reputation on the back(side) of a celebrity seems a little risky for me. Still, David Beckham and his photoshopped package sure did wonders for Armarni!