A good ol' Aussie go.

In the world of obvious underwear endorsements, Nadal would be at the top of my list. If there could just be one underwear company that could fix that boy's wedgie, then I think we'd all breathe a sigh of relief.

What I'd forgotten about was that Mojo Underwear decided to have a crack at it. Their three minutes of fame, delivered by Koshie. A nice plug but it was never going to happen boys...

A fresh pair

Saw this last year on Springwise - Diesel have tapped into the insight of the music festival goer by providing a "One hour Happy Shower" service for festival goers, with new fresh pairs of Diesel undies being given away for the fresh change.

Priceless and VERY smart.