Björn? Boris?

You know, I always confuse Björn Borg for Boris Becker. I don't know where the association got lost, but I think of 80's tennis stars beginning with B and I end up with the red-headed gigantor Mr Becker.



I think this is why my subconscious secretly whispers "don't do it" whenever I go to buy a pair of these...

Microsoft Paint Brandmark

While we're talking about Aussie Underwear Brands, I have to say that this is just about the shittest, laziest brandmark I have ever seen from DeeJay.



It sends shivers up my spine more than the incorrect use of Comic Sans does.

Team Oz.

Aussie underwear brands need a good KICKING. How about even a good floggin? Well here they are! Prepare for the flog!

Aussiebum


DT Underwear


Teamm8


Ristefsky Macheda


Bonds


Stonemen


Ian Thorpe Underwear (hard to find these days)


Davenport


Mitch Dowd


Macpherson Men


DeeJay


Mojo Underwear


Van Heusen

Undercover in Berlin

It's hard to be inconspicuous when you're trying to take a secret photo of underwear packaging inside a small boutique store with a massive SLR. Hence the paparazzi style angle of this photo...Somehow I managed to pull it off with a strategic cough during the shutter close.

MOVING ON...these are actually from a Berlin store by Diesel. Quite crafty packaging if you ask me, five stars!