A wee brand name mistake...

Poor Interesting choice of brand name here from the guy who created Ginch Gonch.

Honestly, I think it has been lost in translation. Sure, no doubt "Piss and Vinegar" is a great cultural reference to young, dumb boys but seriously - PISS?! Did Mr Ginch Gonch forget the area he was dealing with?

Has he caused a stir? Probably yes. Has he sold a million pairs of underwear? Probably no. I'd be scared there would be stains on these little puppies. Today I am thankful that I am not a boy!

A roaring trend

You can bet your best pair of Calvins that you're going to see more of this. Underwear with loud prints of aggressive animals on the pouch. Well done to Ed Hardy for being the first on the bandwagon, but he better be thinking of the next thing!

BONDS from way back...

There's no denying it. I'm a BONDS kind of girl. I'm living in Spain at the moment and all I wanted to buy on my quick trip to Australia last year was more BONDS.

They've obviously refreshed the brand strategy to have a bit of cheek in it. A far cry from the original staples. I believe The Campaign Palace is to thank for this.

Such a shame they're made in China...

"Artest" undies.

You know, these are just gorgeous.



And so simple. The boys over at Stonemen have gotten right down to business, stripped it bare and presented us with three simple cuts and beautiful designs. I would love an insight into the printing process for this to ensure that each print lines up, regardless of size.



Still, they're Aussie, they're from Bondi (seems like this has to be a pre-requisite for underwear brands these days) and they're beautiful.