From the Street

Another day, another trend worth mentioning. Taking it to the streets has always been a worthwhile guerrilla tactic used by brands all over the world. Why should underwear brands be any different?!

The two that come to mind are the infamous "Carlee's Angels" from Aussiebum and the "No More Tighty Whities" campaign by Ginch Gonch. Both involve really hot chicks asking boys to take off their jocks and slip into a pair of more comfortable ones...





Effective and a pleasure to watch!

Somewhere in Spain

The Spanish have these stores PURELY dedicated to underwear. And they are EVERYWHERE. In the most random little town you can still come across designer undies. This will never cease to amaze me.





Not quite sure what "no comment underwear" actually means. Lost in translation?

NOT for cox

There is one brand that makes me continuously cringe whenever I see it. Cocksox. With my Brand Strategy hat on I say congratulations for picking a niche market and talking directly to them. From a female perspective I say GROSS. But they're not for me. In ANY shape or form. Gay men with tendencies for raciness, this is your brand.



Racy little things with fine fabric and maximum transparency. Not my kinda scene!



The visual of a cock in a sock is just something I can't get past. No more mention of them on this little blog!

The NOSTALGIA box

I've decided to list my observations of underwear categories so I can get my head around new styles. I love a good generalisation, so let's start with nostalgia.

To me, this category has two main points of classification - style and print. These undies are all about letting boys re-live their younger days so it's all about pirate prints and comfy undies.

Some examples:

by Ginch Gonch


by Aussiebum


by PopDuds