Another day, another trend worth mentioning. Taking it to the streets has always been a worthwhile guerrilla tactic used by brands all over the world. Why should underwear brands be any different?!
The two that come to mind are the infamous "Carlee's Angels" from Aussiebum and the "No More Tighty Whities" campaign by Ginch Gonch. Both involve really hot chicks asking boys to take off their jocks and slip into a pair of more comfortable ones...
Effective and a pleasure to watch!
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