Sunday, August 2, 2009

No more tighty whities

This campaign deserves an honorable mention.



True to brand, Ginch Gonch have embarked on a worlwide mission to "promote, advance and support the cause against any and all forms of boring tighty whities, blah boxers and granny panties".

With street protests and guerrilla tactics, Ginch Gonch have taken their devil-would-care attitude and generated some hardcore publicity for this one.



A marvel-arse piece of marketing.

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