The PATRIOTIC box.

Jumping on the brand bandwagon more commonly known as "Country of origin", the PATRIOTIC box involves a unique mix of obvious design and inherent brand properties.

It goes from the straight up obvious:


To the built in brand factor:


Country of Origin can have a massive influence in purchase decision but it's a big decision for a brand to label themselves as purely about one country. Personally, I'm never leaving home without a pair of Bonds.