Some Swedish boys want to start an "underwear revolution". PLUS! To save all the hard work, they are calling for people to actually design these things FOR THEM!
I can just imagine the conversation at the bar:
Carl: Hey Martin! I want to be an underwear designer but I have no talent and no time!
Martin: Carl that's easy! Let's just set up a sexy looking website, call it the UNDERWEAR REVOLUTION and get people to submit their designs to us - hell! We'll even get them to make up the packaging!
Carl: Genius! Who needs original thought!
The comment of: "Why are there no high end underwear for men? Why isnt (sic) there any underwear for men with sex appeal?" is quite confusing. Have they not heard of Calvin Klein in Sweden? Armani?
Lazy.
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