A CK thought

So it's clear (to me at least) that Calvin Klein are market leaders in this department. As a brand, I think they are very strategic in positioning CK as a high end brand with versatility. You know an Emporio Armarni wanker when you see one. All those stylish little skater guys won't be wearing their D&G's on a Friday night, they'll be wearing their best Calvins.



So smart. I'm envious of the strategy!